Prairie Diamond VA is a real estate powerhouse specializing in transactions, property maintenance, and house flipping in Central Virginia. 


In our pursuit of reinvigorating the brand identity for Prairie Diamond Properties, VICI was entrusted with a captivating task in the realm of real estate branding. As experts in real estate transactions, property maintenance, and house flipping, Prairie Diamond Properties required a logo that not only embodied their local prowess but could also stand tall against the giants in the national market. Embarking on this project, our strategy was anchored in amplifying the company’s local presence in Central Virginia. We engaged in a rigorous competitive analysis to understand the marketplace dynamics and explored ways to differentiate our client through design. The essence of the project was to intertwine locality with a unique brand story, echoing authenticity and trustworthiness.

Key branding highlights included:

  • A sophisticated rendition of the original logo elements, maintaining the client’s desire for an open loop and hexagon, which held a special yet unspecified significance.
  • Incorporation of the Virginia state outline and pinpointing the client’s location, serving as a geographical anchor and elevating local brand recognition.
  • A refreshed color palette which embraced earthy and cool tones, resonating with the grounding attributes of real estate and property.

Our creative synthesis yielded a reimagined logo that exuded cleanliness, clarity, and a solid sense of place. This rebrand not only succeeded in distinguishing Prairie Diamond Properties from its national competitors but has also become a pivotal branding mechanism in their market approach. The newly developed logo now thrives online and continues to enhance the company’s image, contributing to its overarching success. VICI’s commitment to crafting impactful brand stories and our nuanced understanding of local market branding milestones have once again proven pivotal in executing a compelling transformation for Prairie Diamond Properties.


Real Estate


Central Virginia, USA


Logo Design


Adobe Illustrator


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